About Us
Who we are
We are a dynamic new social enterprise based in beautiful Wollondilly, New South Wales, Australia.
Driven by a love of sustainability and a vision to support the emerging circular economy, we have developed a smart, innovative solution aimed at addressing critical challenges in this space.
We understand that in order for the circular economy to be successful we need to have a scaleable low cost business model. The majority of revenue and profit needs to be put back into jobs that support the circular economy.
Our Vision
A connected and conscious world where we only make what we need and do it in a way that aligns with - and utilises - what we’ve already created.
Our Mission
To empower consumers, brands, and businesses to take responsibility for the lifecycle of their non-consumable goods by providing simple, smart, and sustainable ways to keep them out of landfill and in use for longer.
Hello!
I’m Alexandra Gray the founder of UpLifeCycle and The Clever Label.
My key passion is to make positive social change! One of my bug bears is wasting perfectly useful stuff and having no idea how to pass it on to someone who can use it - and who might also pay for it. We really need to make our existing stuff an “economy” in its own right. I’m loving all the clever work that is being done in this space by so many amazing people and businesses! I look forward to joining us all together.
Another bug bear is around the divorce and separation process here in Australia and the absolute horror that families are going through. Please reach out if you have any potential solutions!
All the very best, Alex